Marketing Technology has been a hot topic for years.
It's a quickly evolving landscape, with a constant influx of new tools, platforms, and ever-changing technologies. This poses a challenge for marketers: how does one successfully navigate this space to reach new customers, secure conversions, optimise marketing efforts, and ensure that their strategies remain effective in the face of future advancements? In this playbook, Flume breaks down and demystifies this complex subject.